Mining Industry Promotional AD? | Mining University

Mining Industry Promotional AD?

I'm thinking of putting together an ad for the mining and minerals industry.  Something along the lines of what the beef and milk industries have done.  There are few commercials as catchy and long lasting as 'Beef, it's what's for dinner,' or 'Milk, it does a body good.'  Why can't we have something like that for the mining industry?  We don't LIKE always being the bad guy, do we?

Beef, it's what's for dinner.

I found some great facts about minerals and economic growth from the National Mining Association's website Minerals Make Life.  What other things would you put in a mining promotional ad?  I'd like to keep it to 30 seconds (the length of your average television commercial) but since it's going up on the internet something up to about three minutes wouldn't hurt. What do you think?

Here are some other industry ads that I thought set the tone.

Milk, it does a body good.

The touch, the feel of cotton. The fabric of our lives.

The incredible, edible egg.

Pork, the other white meat.

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